THEORIE

Your Brightest Blonde, Beautifully Balanced.

The Platinum Effects ritual, now 35% off. Discover a sulfate-free shampoo + conditioner set designed to help neutralize brassiness, rebalance tone, and restore luminous shine—finished with a soft floral bouquet touched with amber

Shop Platinum Effects

A concentrated violet-toning ritual for blonde, silver, and highlighted hair—crafted to color-correct unwanted warmth and revive clarity in as little as one wash.

In the same floral world as Amber Rose, this scent opens with rose, lily, and jasmine, then settles into a warmer amber finish.

Sulfate-free care that brightens, softens, and leaves strands polished, silky, and radiant.

An elevated color-care ritual where toning performance meets a romantic floral-amber fragrance—designed to quiet brassiness, restore balance, and bring blonde back to its most luminous state.

Favoured Formulations

For the body

Detoxifying Bamboo Charcoal Cleanser

A modern ritual of renewal. This charcoal-infused cleanser purifies the skin while preserving balance, leaving it refreshed, smooth, and resilient.

Deep Detoxification

Charcoal draws out impurities and residue, leaving hair feeling cleaner and less congested.

Root-to-End Renewal

Bamboo extract revitalizes strands, supporting strength and vitality throughout the hair.

Balanced Nourishment

Marula and argan oils replenish moisture without overwhelming the hair.

Refined Shine

Hair emerges smoother and more luminous, with a polished, healthy-looking finish.

Lightened Feel

Heavy buildup is lifted, restoring movement and a sense of airiness.

Strengthened Fiber

Keratin supports resilience, helping hair feel fortified after detoxification.

The experience opens with a dark, subtly fruity brightness—fresh and refined, never sweet. As the mask settles, soft florals unfold, tempered by a gentle citrus clarity that feels clean and expansive. The finish deepens into warm woods and resinous notes, grounding the fragrance with quiet depth and composure that lingers lightly after rinsing.

A refined contrast of clean florals and warm woods—purifying, grounded, and quietly confident.

Created for those who view masking as a corrective ritual—an intentional pause to reset hair compromised by buildup, stress, or overuse of styling products. Ideal for anyone seeking clarity and restoration without sacrificing softness or shine.

Reset the ritual

Bottle of The-Orth Sage Sea Kelp & Mint Purifying Shampoo surrounded by green leaves and ice cubes on a white background.

Bottle of 'The Body Shop' Sea Kelp & Mint Purifying Conditioner with green leaves and ice cubes on a white background

For the hair

Sea Kelp & Mint Purifying Collection

Clarify and strengthen with a dual-botanical infusion of sea kelp and peppermint leaf.

Purifies with Precision

Removes excess oil and buildup without disrupting the hair's natural balance.

Scalp-Level Refreshment

Cooling botanicals restore clarity and comfort at the roots.

Restores Natural Movement

Sea kelp helps return hair to its unburdened state—lighter, freer, more responsive.

Strengthens During Cleansing

Keratin supports resilience while cleansing, without added weight.

Lightweight Moisture

Grapeseed and marula oils soften and illuminate hair with no residue.

Composed, Clean Scent

Mint, citrus, soft florals, and mineral woods—fresh, restrained, quietly sensual.

A crisp coastal freshness opens the experience—cool mint and bright bergamot cutting cleanly through the air, like morning wind off the sea. As the lather builds, soft ylang ylang introduces warmth and balance, while sage and mineral woods lend an earthy restraint. The finish is clean, invigorating, and composed—leaving the scalp refreshed and the hair purified, never stripped.

Salt-air clarity meets spa-cool mint, softened by florals and grounded woods. Modern, fresh, and deliberately understated.

This formula is designed for the reset seeker—someone who values clarity over excess, and wants hair that feels truly clean, not coated or overworked.

Ideal for those who wash frequently, layer products, or live active, fast-paced lives. It addresses scalp oil and buildup while preserving softness and natural movement.

Across all hair types, the common thread is scalp awareness: hair that feels lighter at the roots, responsive to touch, and restored to balance.

Begin with clarity

For the hair

Monoi & Buriti Glossing Shampoo & Conditioner

Deeply hydrate and refine with a luxuriant infusion of monoi flower, buriti oil, and coconut-derived emollients.

Intensive Softness

Rich botanical oils deeply nourish dry hair, restoring suppleness and comfort.

High-Gloss Finish

Cuticles are smoothed and aligned, enhancing natural shine and light reflection.

Cuticle Refinement

Emollients help hair lie flat, reducing roughness and surface frizz.

Strengthened Smoothness

Keratin supports the hair fiber, improving resilience without stiffness.

Weighty Moisture Balance

Provides lasting hydration while maintaining controlled movement.

Enhanced Slip

Hair feels instantly more manageable, easing detangling and styling.

The experience opens with a lush, sun-warmed sweetness—soft tropical fruit notes drifting in with a sense of warmth and ease. As the conditioner settles into the hair, creamy floral tones emerge, rounded by coconut and monoi, creating a smooth, enveloping richness. In the finish, subtle woods and earthy nuances ground the sweetness, leaving behind a polished, softly radiant trail.

A warm tropical gloss softened by florals and grounded woods—sensual, smooth, and quietly indulgent.

Designed for those who seek visible softness and shine, and who treat conditioning as an essential ritual rather than a final step. Ideal for anyone whose hair craves richness, smoothness, and a more polished feel after washing.

Restore the gloss