About Theorie

Our beauty mission is to create extraordinary formulas, tools and hair care systems using the most powerful combination of nature and science. We’re all about nurturing and advancing the best hair care facts, formulas, and experiences for all women, at any budget.

Our Theorie products are rooted in the precision of science (they really work), the professionalism of the Studio (we know you trust your stylist), and the restorative power of natural botanicals (because botanicals aren’t just for the internal beauty they help your hair glow and grow too).